The Click Cap – Product Video & Asset ProductionCLIENT: Top Cap Holding
AGENCY: SMAL
Concept creation
Production Organisation
Photography and Videography
Photo Retouch
Video Editing
Video Color Correction
TASKS:
During my time at SMAL, Top Cap Holding approached us to produce a short video to introduce their product, a resealable aluminum drink can, during investor presentations. The goal was to quickly communicate the key advantage of the product: preventing accidental spills.
The concept contrasted a black & white opening sequence showing traditional cans tipping and spilling with a colorful, positive second part highlighting the benefits of the new solution.
The client already had a clear vision for the final result, and I worked closely with them to refine the concept through multiple storyboard iterations until we reached a polished structure and a clear shot list.
In addition to the video, we also produced a series of photo assets for use across their social media channels.
