Kensington – AI Image Generation — Nicola Riva

Kensington Healtcare Images: mixing AI and 3D composing

CLIENT: Kensington

AGENCY: SMAL

TASKS:

Concept creation
Storyboard Creation
AI Image Generation
Photo Retouch

During my time at SMAL, Kensington approached us to create image assets aimed at potential healthcare clients. To work around the high costs of organizing a shoot in a real hospital environment, we proposed generating the scenes using AI.

Even though it wasn’t a traditional photoshoot,
I approached the project with the same production standards, developing concepts, storyboards, and a shot list to ensure a professional final result.

The result was a series of promotional assets produced in a highly efficient timeframe compared to a traditional production.

Since AI imagery cannot accurately reproduce specific products down to the smallest detail, we solved this by integrating the real products through CGI. I prepared the images by removing the generated placeholders and coordinated with the CGI team to render the actual products so they matched the perspective and visual style of the AI scenes.

All images were professionally retouched by me.

Medical_Mobile_Cart_02 .jpg

Elgato – Long term Visual Asset Production

Kensington – Smart Fit Campaign