Kensington SmartFit – Visualizing Ergonomic Workspaces
CLIENT: Kensington
AGENCY: SMAL
TASKS:
Concept creation
Production Organisation
Photography and Videography
Photo Retouch
Video Editing
Video Color Correction
During my time at SMAL, I was tasked with creating new photo and video material for the upcoming refresh of Kensington SmartFit. The SmartFit range of products focuses on creating ergonomically comfortable workspaces, and our goal was to communicate this benefit clearly through the visual assets.
The project developed into an agile production that generated a range of photo and video assets for the client to use across their website and social media channels.
All images were professionally retouched by me.
As part of the process, I developed a storyboard and a detailed shot list to guide both the video and photography production and ensure a smooth and efficient shoot.